What was the inspiration for GiveToBenefit?
Co-founders Dan Sossaman and Dave
Richman saw an opportunity to merge their passion for philanthropy
and technology in late 2010 after seeing more and more people going
online to create fund drives, make donations, and build communities
around the desire to "do good." Inspired by the success of
companies like Crowdrise, StartSomeGood, and Kickstarter, Dan and
Dave introduced a new twist: They elevated the importance of the
supplier in the equation, challenging the notion that donors and
causes should be satisfied with anything less than receiving
high-quality goods a preferrred prices. With this approach,
GiveToBenefit will succeed based on the idea that there is an
opportunity to go beyond "doing good," to "doing better."
does GiveToBenefit plan to make money?
Our income comes from charging the
supplier a marketing fee. GiveToBenefit has submitted US
Provisional Patent Application No. 13/911546 to patent this novel
approach. Unlike other sites we do not charge a fee to the Cause
for our service.
What is your first success story?
Our first online funding project was
completed in July 2012: The Philadelphia Orchard Project used
GiveToBenefit to raise $1,000 to buy commercial-grade tools from
supplier Shemin Nurseries. Philadelphia Orchard Project then used
the tools to work with the students at University High School Urban
Garden in West Philadelphia, who then sell the produce from the
garden at local farmers markets and donate some to emergency food
do you find suppliers?
We believe there are a number of
manufacturers of wonderful products who don't always have the time
or resources to work with cause organizations, so we make that
connection for them. These brands are not necessarily leaders in
their categories, but they are looking for ways to gain exposure -
and incremental sales - for their high-quality offerings. After a
cause organization expresses a need for something, we research
companies who might be a good match.
What is the supplier marketing fee?
The fee we receive from the supplier
is based on the available margin of the item they supply. The fee
is a negotiated amount that varies from project to project.
do you identify cause organizations to work with?
Any Cause Organization may work with
you charge a fee to the cause?
No, we do not charge a fee to the
cause. All we ask is that they work hard to make their campaign a
does your crowdfunding process work?
We create online campaigns that are
designed to encourage individuals to pledge money towards helping a
cause purchase goods or services from a supplier. Once the
fundraising period is completed, the supplier receives their
payment and coordinates delivery to the cause.
will you attract donors to your site?
The topic of social good, by its very
nature, evokes strong emotions and spurs passionate people to
participate. We are counting on social media and viral marketing to
motivate donors not only to give to projects on givetobenefit.com,
but also to build awareness for their favorite causes.
you charge a fee to the donor?
No, we do not charge a fee to the
there a minimum donation amount?
Yes, the minimum pledge per credit
card transaction is $10. Donors may pledge multiple times per
there a maximum pledge amount?
Yes, the maximum pledge per credit
card transaction is $500. Donors may pledge multiple times per
Can a pledge be refunded?
Yes, refunds are available within 10
days after the Project Completion date.
What happens if a project doesn't meet its goal?
If a project does not meet it's goal
the cause may use whatever amount has been collected to purchase
goods or services from the supplier(s) they selected at the start
of the campaign.